Voyant Design was asked to create a new brand for Lazy Dog deli products who make beautiful bespoke wooden deli boards. One of the considerations was that as the company grows they want to brand the logo onto the back of the board, so it had to be simple and clean enough to enable them to do this without losing any detail from the logo. It also has to work in one colour.
Once the brand identity was created it was carried through to business card design, packaging strips and an e-commerce website, which is currently under construction.
The packaging strips use the bright green of the logo which contrasts beautifully with the wooden boards. Other bright and striking colours have been developed that will be used on different products as the business grows.